6 Google channels. One campaign. ROAS 5.1×.
Performance Max covers Search, Display, YouTube, Gmail, Maps and Shopping simultaneously. Our team calibrates asset groups, audience signals and exclusions to maximize your ROAS.
Google's AI. Driven by our expertise.
Performance Max is powerful but opaque: without expert configuration, it spends on unprofitable channels, cannibalizes your Search campaigns and ignores your best customers.
Our role: provide the right signals (Customer Match, in-market segments), Excellence-quality assets, strict exclusions and data-driven management so Google's AI optimizes in the right direction.
From asset audit to multi-channel ROAS.
PMax audit & strategy
Account audit, asset inventory, bidding strategy definition (Target ROAS / CPA), audience signal mapping and phased launch plan.
Creative asset groups
Production and optimization of 15 headlines, 5 descriptions, 20 images (1:1 and 1.91:1 ratios), 5 videos and logos to reach Excellent score. Automatic A/B tests by Google.
Audience signals
Customer Match (customer list), site remarketing segments, qualified in-market audiences and similar audiences. The richer your signals, the faster and better the AI learns.
Budget & bidding
Target ROAS or Target CPA calibration on your real GA4 conversions. Progressive budget adjustment by channel based on actual weekly performance data.
Exclusions & control
Account-level negative keyword lists, Display placement exclusions, brand Search campaign protection, YouTube sensitive content exclusion. Full spend control.
Channel reporting & insights
PMax dashboard with ROAS by channel, search term analysis via insights, Search cannibalization tracking and monthly report with prioritized optimization recommendations.
ROAS by channel. Assets scored. Signals active.
Our PMax management interface displays in real time each Google channel's performance, asset group strength, audience signal status and overall ROAS evolution.
- ROAS and conversions by channel (Search, Display, YouTube, Gmail, Maps, Shopping)
- Asset strength score per ad group
- Audience signal tracking and segment sizes
- Cannibalization alerts with Search campaigns
- Monthly report with PMax insights and recommendations
From PMax audit to optimized ROAS in 30 days.
Audit & assets
Account audit, existing asset inventory, production or briefing of missing visuals, audience signal configuration and exclusion definition.
- Full audit
- Assets produced
- Signals configured
Launch & calibration
Asset group creation, budget and manual bid configuration, GA4 tracking activation, launch and daily monitoring of first data.
- PMax live
- GA4 tracking active
- Daily monitoring
Optimization
PMax insights analysis (channels, assets, audiences), signal enrichment, additional assets, Smart Bidding activation once 50 conversions collected.
- Smart Bidding active
- Assets optimized
- Insights analyzed
Management & scaling
Monthly performance review by channel, budget adjustments, new thematic asset groups, cannibalization analysis and full report.
- Monthly report
- New assets
- Budget scaled
Everything about Performance Max.
Tout ce que vous voulez savoir avant de lancer Performance Max.
No. We recommend running brand + generic Search campaigns alongside PMax. PMax complements by covering channels Search doesn't touch (Display, YouTube, Gmail, Maps). Search keeps priority for high commercial intent queries.
Minimum: 15 headlines, 5 descriptions, 1 logo, 1 image. For an Excellent score (essential to perform): 15 headlines, 5 descriptions, 20 varied images (1:1 and 1.91:1), 5 videos, white and color logos. We produce missing assets.
Active Search campaigns have priority on exact queries. PMax doesn't directly compete with Search on the same account. We configure account-level negative lists and monitor PMax insights to detect any overlap.
The algorithm needs 30-50 conversions to enter optimization phase. With a good budget (€100+/day) and quality signals, stable results appear in 4-6 weeks. ROAS then improves continuously.
Partially. Google shares aggregated PMax insights (channels, assets, audiences) but not detailed search terms. Our team leverages these insights + GA4 data to identify high-ROI channels and adjust budgets accordingly.
Performance Max replaced Smart Shopping in 2022 and covers all Google channels (not just Shopping). It's more powerful but also more complex to manage. For e-commerce, PMax handles both the Shopping feed AND display/video channels.
6 Google channels. ROAS 5.1×. Excellent-score assets.
Free account audit, asset groups produced, PMax launched in 2 weeks. Zero Search cannibalization, monthly data-driven management.
Complementary expertise