Ad campaigns that generate real ROI
From strategy to continuous optimisation, we manage your advertising budgets across Google, YouTube and Meta to maximise your return on investment.
Paid advertising that works for you 24/7
Too many agencies launch campaigns and let them run. We optimise every euro invested: smart bidding, precise audiences, continuously tested creatives. Every campaign is data-driven, not intuition-driven.
With a flawless GA4 + GTM tracking infrastructure, we measure every conversion, every micro-interaction. Our real-time dashboards give you total visibility over your advertising performance.
- GA4 tracking and conversions configured from day one
- Smart Bidding strategies adapted to your goals
- Continuous A/B creative testing to maximise CTR
- Transparent reporting and monthly steering meetings
6 paid levers to dominate your market
From Google Search to Meta Ads, we activate the highest-performing channels for your sector with strategies tailored to each format.
A proven 4-phase process
Audit & strategy
Full analysis of your existing campaigns, tracking and competitors. Definition of ROAS objectives, target CPAs and priority segments.
- Full audit
- Competitor benchmark
- Account plan
- KPIs defined
Setup & tracking
GA4, GTM and Conversions API configuration. Creation of the optimal account structure with the right campaign types for each objective.
- GA4 configured
- GTM deployed
- Conversions tracked
- Account structure
Launch & optimisation
Gradual campaign launch with a controlled learning phase. Daily optimisation of bids, keywords and creatives.
- Campaigns live
- Creative A/B tests
- Bid optimisation
- Weekly reports
Scaling & reporting
Once performance is stable, we scale profitable campaigns and explore new channels. Detailed monthly reporting with actionable recommendations.
- Budget scaling
- New formats
- Looker dashboard
- Monthly meeting
Everything about Google Ads
Tout ce que vous voulez savoir sur Google Ads et la publicité payante pour votre business.
We recommend a minimum budget of €1,000/month for Google Search to have enough data to optimise. For Performance Max or YouTube Ads, budget at least €2,000/month. Below these thresholds, Smart Bidding's learning phase cannot run correctly.
First conversions typically arrive within 2 to 4 weeks. Smart Bidding strategies have a 4 to 6 week learning phase. Optimal results are visible after 2 to 3 months of continuous optimisation. Unlike SEO, Ads campaigns drive traffic from day one.
Search targets specific queries with text ads — ideal for capturing existing demand. Performance Max uses Google's AI to serve your ads across all channels (Search, Display, YouTube, Gmail, Maps) and find new customers. Both strategies are complementary.
GA4 is Google's new analytics platform, event-focused rather than session-focused. Combined with Google Tag Manager and the Conversions API, it precisely measures every action on your site despite ad blockers and iOS cookie restrictions. Reliable tracking is the foundation of every high-performing optimisation.
Yes. We manage Meta Ads campaigns with Conversions API (CAPI) implementation for reliable attribution. We build lookalike audiences based on your existing customers and set up advanced retargeting strategies. Meta budgets can be managed independently or alongside Google Ads.
ROAS (Return on Ad Spend) is calculated by dividing revenue generated by advertising spend. With a proper GA4 and e-commerce setup, we can measure ROAS in real time inside Google Ads and on your Looker Studio dashboard. Our clients achieve an average ROAS of 4.2× after 3 months of optimisation.
Stop wasting your advertising budget
Free audit of your Google Ads campaigns within 24 hours. We identify optimisation opportunities and propose a tailor-made strategy.
Services that reinforce each other
Chaque expertise Solentia renforce les autres : une stratégie intégrée qui multiplie les résultats.