Your ads at the top. Your budget profitable.
Data-driven Search campaigns: high-intent keywords, tested RSA ads, Target ROAS Smart Bidding. Average ROAS 4.2×, results from day 30.
Every euro spent must return.
Google Ads Search isn't about budget size - it's about structure, intent, and continuous optimization. A poorly structured account burns 40% of budget on irrelevant queries.
Our approach: audit the intent behind every query, granular campaign structure, RSA ads tested continuously, Smart Bidding calibrated on your real conversions - not meaningless micro-conversions.
From keyword research to optimized ROAS.
Keyword research
Full intent mapping: informational, navigational, transactional. Long-tail high-ROI opportunity identification and negative keyword list built from day one.
Campaign structure
SKAG or thematic architecture per your sector. Granular ad groups, controlled match types, brand / generic / competitor / long-tail siloing.
RSA ad copywriting
15 headlines and 4 descriptions continuously tested. Strategic pinning of key messages. Callout, sitelink, price, promotion and structured snippet extensions optimized.
Scripts & automation
Custom Google Ads scripts: pause unprofitable keywords, automatic bid adjustment, budget and quality alerts. N8N connection for automatic reports.
Bid optimization
Target CPA / Target ROAS Smart Bidding calibrated on your real conversions. Device, time, geographic and audience adjustments. Bidding strategy A/B tests.
GA4 reporting & attribution
GA4 + Google Ads conversion tracking, data-driven attribution, automatic monthly reports. Real-time dashboard with ROAS, CPA, impression share and search lost IS.
Every euro tracked. Every conversion measured.
Our management interface displays in real time all your Search campaigns: budget spent, ROAS by campaign, Quality Score, CTR and conversions. No decision without data.
- Campaign dashboard with real-time ROAS and CPA
- Quality Score per keyword with improvement recommendations
- Impression Share and competitor analysis
- Automatic alerts on budget overruns or performance drops
- Monthly report with prioritized recommendations
From audit to optimized ROAS in 30 days.
Audit & strategy
Full account audit (or creation from scratch), intent analysis, keyword mapping, campaign structure definition and KPI targets.
- Full account audit
- Validated keyword map
- Campaign structure
Launch
GA4 tracking setup, campaign creation per validated structure, RSA ad writing, extension configuration and manual bid calibration.
- GA4 tracking live
- Campaigns active
- RSA ads live
Optimization
First data analysis, negative keyword refinement, best-performing ad optimization, Smart Bidding switch once 50 conversions collected.
- Enriched negatives
- Smart Bidding active
- CTR optimized
Ongoing management
Monthly performance review, ad A/B tests, new keyword expansion, landing page optimization and full report with recommendations.
- Monthly report
- Continuous A/B tests
- Keyword expansion
Everything about Google Ads Search management.
Tout ce que vous voulez savoir avant de lancer vos campagnes Search.
€500/month minimum to have actionable data. We recommend €1,500-3,000/month for most B2B sectors. The media budget is separate from our management fees. We take no commission on media spend.
First conversions in 2-3 weeks after launch. The Smart Bidding algorithm needs 30-50 conversions to optimize properly. Stable, scalable results expected in 60-90 days.
Yes. We always start with a full audit: structure, keywords, ads, extensions, landing pages, tracking. We identify budget leaks and missed opportunities before any changes.
Search gives you full control: chosen keywords, controlled ads, placement exclusively on the search network. Performance Max is automated and multi-channel, less transparent. We often recommend combining both.
We install GA4 + Google Ads tags via GTM. We configure micro and macro conversions (form, call, purchase, quote). Data-driven attribution by default to reflect the real multi-touch customer journey.
No. Our management fees are separate from the Google media budget. We take no commission on ad spend - our interest is aligned with yours: optimize performance, not spend.
ROAS 4.2×. Quality Score 9/10. Results in 30 days.
Free account audit, first campaigns launched in a week, Smart Bidding calibrated on your real conversions. Zero media commission.
Complementary expertise