Landing pages that actually convert.
Conversion-focused design, rigorous A/B testing, heatmaps and behavioural analytics. We turn your visitors into qualified leads.
A landing page that does not convert is a landing page that costs money.
Most landing pages fail for the same reasons: a vague message, a timid CTA, and no data to guide decisions. We build differently: every element is tested, measured and continuously optimised.
Heatmaps, session recordings, A/B tests with statistical significance. We do not guess what converts: we prove it with data.
From design to testing, a landing page that performs.
Landing page design
Conversion-focused design: clear visual hierarchy, CTA in the hot zone, strategically placed social proof.
Rigorous A/B testing
Multivariate tests on headlines, CTAs, layouts and forms. Full statistical analysis, data-driven decisions.
Heatmaps and sessions
User journey recordings, click and scroll maps. Identification of friction points and drop-off zones.
Full CRO audit
Analysis of your current funnel, identifying the 20% of optimisations that generate 80% of the gains.
CTA optimisation
Tests on text, colour, size and position of buttons. Every variant is precisely measured.
Forms and funnels
Reduced friction in forms, optimised multi-step flows, conditional fields, recovered cart abandonments.
All your CRO at a glance.
Track your A/B tests in real time, visualise conversions by variant and make decisions based on reliable data.
- Real-time A/B testing dashboard
- Statistical significance calculated automatically
- Heatmaps and session recordings included
- Weekly reports with recommendations
- Google Analytics and Tag Manager integration
- Automatic alerts if conversion drops
- Full history of tests and results
4 phases for measurable conversions.
Audit and scoping
Analysis of your current pages, existing analytics data, friction identification and conversion goal definition.
- Full analytics audit
- Friction map
- Prioritised hypotheses
- SMART goals defined
Design and development
Creation of A/B variants, conversion-focused design, landing page development with full tracking set up.
- Validated mockups
- Landing page built
- Tracking configured
- Smoke tests done
Testing and optimisation
A/B test launch, data collection, heatmap and session analysis, rapid iterations on validated hypotheses.
- A/B tests live
- Weekly reports
- Heatmaps analysed
- Iterations deployed
Deployment and monitoring
Winning variant deployed, results documented, continuous monitoring set up and next tests roadmap defined.
- Winner deployed
- Full final report
- Continuous monitoring
- Next tests roadmap
The most asked questions about our CRO landing pages.
Une question sur notre approche CRO ou la méthodologie ? On y répond.
First results from an A/B test appear within 2 to 4 weeks depending on your traffic volume. We wait for 95% statistical significance before concluding.
We recommend a minimum of 500 monthly sessions per variant for valid tests. Below that, we start with qualitative optimisations.
Not necessarily. We start with an audit of the existing page to identify priority friction points. Targeted adjustments often suffice.
We use 95% statistical significance as the minimum threshold. Each test measures the primary conversion rate plus secondary metrics.
Google Optimize or VWO for A/B tests, Hotjar or Clarity for heatmaps, GA4 for conversions. We adapt to tools already in place.
Absolutely. A/B tests are configured to avoid Google penalties. A better-converting page often attracts more backlinks, boosting SEO.
Turn your visitors into customers.
Funnel audit, conversion hypotheses, A/B test plan. We respond within 24h with a concrete proposal.
Our complementary expertise