Optimised feeds. 6× ROAS. Every product to the right buyer.
Error-free Merchant Center, keyword-enriched titles, strategic custom labels - and an average ROAS of 6.1× across our active Shopping accounts.
A great Shopping feed is 80% of the work.
Most Google Shopping accounts underperform not because of bidding, but because of a poorly structured feed. Generic titles, missing GTINs, vague categories, low-resolution images: all signals that push Google to show your products on unqualified queries.
Our approach starts with a full feed audit - every attribute, every product, every Merchant Center error. We restructure titles by integrating buyer keywords, enrich custom labels by margin and seasonality, and manage campaigns with SKU-level granularity. Result: a stable and scalable ROAS.
From feed to ROAS - the full Shopping scope.
Merchant Center Audit
Full diagnostic: feed errors, disapproved products, missing attributes, Google policy. Prioritised correction plan.
Product feed optimisation
Enriched titles, keyword-first descriptions, GTINs, MPNs, custom labels by margin and seasonality.
Technical feed management
CMS/ERP connectors, feed supplements, transformation rules, automated daily monitoring.
Shopping Standard campaigns
Multi-priority structure, product segmentation, manual bidding or Smart Bidding by segment.
PMax e-commerce
Product asset groups, audience signals, SKU exclusions, Shopping feed integrated into PMax.
ROAS reporting by product
SKU-level dashboard: ROAS, margin, impressions, clicks. Decisions based on actual profitability.
Merchant Center managed with precision.
Real-time tracking of feed errors, approval rate and ROAS by product. Every attribute is monitored - no degradation goes unnoticed.
- Feed validated at 98% - zero unnecessarily disapproved products
- Keyword-enriched titles for each category
- GTINs and MPNs at 100% coverage
- Custom labels: high margin / low margin / seasonality
- Automated daily monitoring with alerts
4 phases for a Shopping that scales.
Feed & Merchant Center audit
Full diagnostic of your current feed: every attribute analysed, every error categorised, every disapproved product investigated. We produce a prioritised correction report with estimated impression impact.
- Full feed audit report
- Prioritised Merchant Center error list
- Correction plan with estimated impact
Feed restructuring & title optimisation
Rewriting titles with buyer keyword integration (dedicated keyword research). Attribute enrichment: GTINs, Google categories, custom labels by margin, availability, seasonality.
- Restructured and validated feed
- Optimised titles by category
- Strategic custom labels configured
- CMS/ERP connection if needed
Campaign structure & bidding
Creation or overhaul of campaign structure: segmentation by margin, category and performance. Target ROAS Smart Bidding configuration by segment. Exclusion of unprofitable products.
- Multi-priority campaign structure
- Smart Bidding configured by segment
- SKU exclusion list
- PMax Shopping campaign if relevant
Management & monthly optimisation
Weekly tracking of ROAS by SKU and category. Bid adjustments based on performance. Seasonal custom label updates. Monthly reports with recommendations.
- Monthly ROAS report by SKU
- Weekly bid optimisations
- Seasonal custom label updates
- Catalogue and pricing recommendations
Everything about feed management and Google Shopping.
Tout ce que vous voulez savoir sur Google Shopping et le feed management.
The most common causes are: generic product titles (without buyer keywords), missing GTINs (Google can't match your products to queries), poorly assigned Google categories, and uniform bidding that ignores margin. A feed audit typically reveals 5-10 high-impact optimisations.
Shopping Standard gives granular control over bids by product and queries. PMax combines Shopping + Display + YouTube + Search for maximum reach. We often recommend both in parallel: Shopping Standard for best-sellers with manual bidding, PMax for acquisition on new segments.
The audit and first corrections take 1-2 weeks. Effects on impressions and ROAS become visible 3-4 weeks after the optimised feed goes live (Google takes time to re-index products). Optimisation is then ongoing: seasonal custom labels, new products, title testing.
Yes for most e-commerce CMS. Shopify, WooCommerce, PrestaShop and Magento have native connectors or reliable plugins. For ERPs or custom catalogues, we create a custom XML/JSON feed with transformation and validation before sending to Merchant Center.
We analyse ROAS by SKU, category, brand and price. We cross-reference with margin data. Top performers receive more budget, products with no impressions are audited (title, image, price, availability) and dead stock is automatically excluded.
Google Shopping is designed for physical products with price and stock. For services, Search and Display formats are more appropriate. Exception: some digital products (software, downloads) are accepted in Merchant Center according to current Google policies.
Optimised feed. 6.1× ROAS. Error-free Merchant Center.
Free feed audit, full restructuring, Shopping campaigns live in 5 days. SKU-level ROAS management, transparent monthly reporting.
Complementary expertise