Top 0
Map Pack moyen
Sur les requêtes géo cibles
Local SEO
Be visible where your customers are searching.
Optimized Google Business Profiles, consistent local citations, LocalBusiness schemas, review management. Appear in the local pack and Map Pack on geo queries.
5,0 sur Google+250 projets livrésDevis sous 24h
Résultats moyens SEO local
Sur nos clients SEO local actifs.
Chiffres mesurés sur Google Business Profile et Map Pack. Variables selon densité concurrentielle locale.
0
Note Google × 10
4,9★ moyenne avant/après
0%
Hausse appels GBP
Sur 6 mois post-optimisation
073%
0
Citations NAP
Annuaires majeurs auditées
Why local
94% of local searches result in a purchase within 24h.
When a user types 'seo agency in Brussels' or 'restaurant near me', Google first shows the local pack: 3 Google Business Profile cards + a map. These 3 spots capture 60% of clicks. If you're not there, you're invisible, regardless of your classic organic ranking.
Our approach: Google Business Profile worked like a mini-site (categories, attributes, photos, weekly posts, Q/A), consistent NAP citations across the 50 major directories, clean LocalBusiness schemas, structured 5★ review collection. Result: top 3 Map Pack, +73% calls and direction requests.
Local SEO scope
6 levers to dominate the local pack.
Audit GBP
- Catégories
- Photos pro
- Posts hebdo!
- Q/R proactives
- Attributs!
Google Business Profile audit
GBP snapshot: completeness, categories, attributes, photos, posts, Q/A, reviews, views, actions. Comparison vs 5 direct competitors.
Solentia · Agence SEO
4,9(247 avis)
GBP optimization
Optimized primary and secondary categories, 50+ activated attributes, monthly pro photos, weekly posts, proactive Q/A. GBP becomes a mini-site.
Citations NAP
- PPages d'or
- YYelp
- BBeCommerce
- HHub.brussels!
42 / 50 cohérentes
Consistent NAP citations
Audit and cleanup of citations across 50 major directories (Pages d'or, Yelp, BeCommerce, Hub.brussels…). Name/Address/Phone consistency everywhere.
{
"@type": "LocalBusiness",
"name": "Solentia",
"address": {...},
"openingHours": "Mo-Fr"
}
LocalBusiness schemas
Schema.org LocalBusiness, OpeningHours, GeoCoordinates, areaServed implementation. For Google AND LLMs (Perplexity uses heavily).
Marc D.2h
Julie M.1j
Pierre R.3j
Review management
Automatic collection system (post-purchase, post-appointment), 100% reply within 24h, moderation, negative review escalation with clear process.
6 magasinsSYNC
BXL
ANT
LIE
GHE
NAM
CHA
Multi-store
Centralized management of 5 to 500 store networks: synced GBPs, posts per location, consolidated dashboards, alerts per site.
Ce qu'on track
Vos magasins, votre Map Pack, vos avis.
Dashboard consolidé pour tous vos points de vente. Position Map Pack par requête, note moyenne par site, volume d'avis, actions GBP (appels, itinéraires, vues fiche). Alertes par site quand quelque chose dérape.
- Position Map Pack sur 30+ requêtes géo
- Note et volume d'avis par site
- Appels, itinéraires, vues GBP
- Alertes : nouvel avis, baisse position, photo retirée
solentia.agency/dashboard/local
Multi-sites · Belgique
5 magasins · Performance Map Pack
Note moyenne
4.8★
Avis 30j
+47
Top 3 Map Pack
4/5
Appels mois
127
Performance par magasin
Note · Avis · Map Pack
- Bruxelles · Centre4.9247#1
- Bruxelles · Uccle4.8184#2
- Liège · Centre4.7156#3
- Anvers · Sud4.592#5
- Namur4.967#1
How we proceed
3 phases to enter the local pack.
01
Phase 01
1 to 2 weeks
Local audit
Full GBP audit, existing NAP citations audit (consistency on 50 directories), competitor benchmark, priority geo query analysis.
- 80+ point GBP audit
- NAP citations audit
- 5-local-competitor benchmark
- Geo target query study
- 6-month action plan
02
Phase 02
4 to 8 weeks
Optimization & citations
Complete GBP overhaul, missing attributes added, first pro photos, first posts. Citation creation/correction on 50 major directories. LocalBusiness schemas deployment.
- GBP overhauled
- 50 clean citations
- 20+ pro photos published
- 8 initial posts
- LocalBusiness schemas deployed
03
Phase 03
Ongoing
Management & monitoring
Weekly posts, review reply within 24h, Map Pack position monitoring, Q/A management, monthly photos, sector citation additions.
- Weekly posts
- 24h review reply
- Monthly photos
- Map Pack reports
- New citations
Local SEO FAQ
The local SEO questions we get the most.
Équipe SEO local
3 spécialistes GBP
Comment passer top 3 du Map Pack ?
50 annuaires
NAP audités
24h
Réponse aux avis
It's the box of 3 Google Business Profile cards + map that appears above classic organic results on local intent queries ('hairdresser in Brussels', 'restaurant near me', 'seo agency Liège'). These 3 spots capture 60% of clicks on this query type. Being there means tripling your visibility. Not being there means being invisible regardless of your pure organic rank.
8 to 16 weeks on average for a GBP starting from scratch. Faster if the profile already exists (3-6 weeks to move from 8th to 3rd position). Factors: GBP optimization (30% weight), consistent NAP citations (20%), reviews and engagement (25%), local backlinks (15%), local content on the site (10%). We work on all 5 levers in parallel.
3 levels. (1) Legitimate review: professional public reply within 24h, proposed resolution, private contact for follow-up. (2) Unjustified but real review: factual reply that re-establishes context (future customers will read too). (3) Manifestly fake or defamatory review: report to Google with evidence. We get removal in 30-40% of cases. We never pay to have reviews removed (illegal and ineffective).
We've supported networks up to 220 stores. For multi-store, we use the Google Business Profile API to sync hours, photos, posts and attributes across the network, with site personalization (local offers, events). Consolidated dashboards for HQ + individual access per franchisee/local manager.
Not mandatory but quasi-essential if you have local clientele (restaurant, shop, practice, proximity service). Even if you're 100% online, it's useful for 'X agency in Brussels' searches that trigger the local pack. It's free, takes 30 minutes to create (but weeks to optimize well).
Classic SEO targets organic results (the 10 blue links). Local SEO targets the local pack (3 GBP cards + map) appearing BEFORE organic results on geo queries. Levers differ: classic SEO = backlinks + content + technical. Local SEO = GBP + NAP citations + reviews + geographic proximity. Both complementary: a well-organic-ranked site reinforces its GBP, and vice versa.
5 main KPIs: (1) Map Pack position on target queries, (2) GBP views (direct vs discovery search), (3) GBP actions (calls, direction requests, site clicks, messages), (4) average rating and review volume, (5) attributed conversions (call tracking + UTM on GBP links). Numbered monthly dashboard with actions → revenue correlation.
Let's start
Ready to dominate Google's local pack?
Free Google Business Profile audit. Local competitor comparison included.
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