Turn your pages into rich results.
Schema.org markup in JSON-LD: FAQPage, Organization, Product, Article, LocalBusiness. Google rich snippets, stars in the SERPs, and better understanding by LLMs.
Résultats moyens Schema.org
Sur nos clients ayant des schemas déployés.
Chiffres mesurés sur Rich Results Test et Google Search Console. Variables selon secteur et volume de pages.
Why schemas
Schema.org: the shared vocabulary between Google, LLMs and your pages.
Structured data is not a technical formality. It is the metadata Google uses to decide whether your page deserves a rich snippet, and the same data that Perplexity, ChatGPT and Gemini read to understand who you are, what you sell, and why your brand deserves to be cited.
A well-deployed FAQPage schema can push your CTR from 3% to 8%. A Product schema with AggregateRating displays your stars directly in search results. An Organization schema with sameAs anchors your entity in Google's Knowledge Graph, and makes it citable by LLMs.
The Schema.org scope
6 schema types to dominate enriched SERPs.
- Organization
- FAQPage
- BreadcrumbList!
- Product-
- Article-
Schema audit & inventory
Review of all your existing schemas. Detection of errors, Search Console warnings, missing types based on your templates.
FAQPage & structured Q&A
Deployment of FAQPage schemas on your strategic pages. Enriched accordion visible in SERPs, reducing bounce rate.
Organization & Knowledge Graph
Organization schema with sameAs for LinkedIn, Wikidata, social profiles. Entity anchoring in Google's Knowledge Graph for LLMs.
Article & BlogPosting
Article and BlogPosting schemas with author, datePublished, image. Enriched breadcrumb, author byline and date in SERPs.
Product & AggregateRating
Product rich snippets with stars, price, availability. AggregateRating to display your Google rating directly in results.
LocalBusiness & GeoCoordinates
Complete LocalBusiness schema: address, opening hours, geo, areaServed. Strengthens your local presence and GBP listings.
Ce qu'on valide
Vos schemas, vos rich snippets, votre Knowledge Panel.
Dashboard centralisé pour tous vos types Schema.org. Validation Rich Results Test en continu, monitoring Search Console, impact CTR avant/après. Alertes dès qu'un schema génère une erreur ou une régression.
- Types Schema.org déployés et validés par template
- Erreurs et avertissements Search Console en temps réel
- Taux d'apparition en rich snippets par type
- Impact CTR avant/après déploiement par page
15 types · 124 pages validées
- HomepageOrganizationKnowledge Panel+41%
- FAQ SEOFAQPageFAQ accordion+38%
- Audit SEOProductÉtoiles + prix+55%
- Blog · GuideArticleAuteur + date+22%
- Contact BruxellesLocalBusinessGBP enrichi+18%
How we work
3 phases to deploy your schemas without errors.
Audit & mapping
Inventory of all your templates and pages. Identification of rich snippet opportunities by type and traffic volume.
- Existing schema audit report
- Rich snippet opportunity map
- Prioritisation by estimated CTR impact
JSON-LD implementation
Deployment of validated schemas via Rich Results Test. Injected in head with no impact on HTML rendering or performance.
- JSON-LD schemas deployed per template
- Rich Results Test validation: 0 errors
- Search Console submission and monitoring
Monitoring & enrichment
Tracking rich snippet appearances in Search Console. Extension to new templates and addition of complementary types.
- Monthly rich snippets dashboard
- Search Console error alerts
- Continuous type enrichment
Schema.org FAQ
The most common questions about schemas.
Schema.org is the vocabulary (the dictionary of types). Structured data is how you implement it in your code (JSON-LD, Microdata). Rich snippets are the visible result in Google: stars, prices, FAQs, breadcrumbs. Everything starts with Schema.org correctly implemented.
Not directly. Google does not use schemas as a ranking signal. However, the resulting rich snippets increase CTR, which indirectly impacts your traffic and potentially your behavioural signals. For LLMs, schemas are a major signal of reliability and information structure.
Between 2 and 8 weeks depending on your site's crawl frequency. FAQPage and BreadcrumbList schemas generally appear fastest. To speed this up, we submit URLs via Google Search Console after deployment.
Rarely. Auto-generated schemas from CMSs are often incomplete, poorly filled (empty name, missing image, incorrectly formatted price) or in error in Search Console. Our audit systematically reveals problems even on sites with reputable plugins like Yoast or RankMath.
JSON-LD is Google's recommended format. It is injected into a script block in head, separate from HTML. Microdata is embedded in HTML attributes. JSON-LD is easier to deploy, maintain and validate: it is the format we use systematically.
Yes, indirectly but significantly. An Organization schema with sameAs for Wikipedia, LinkedIn and social networks helps LLMs identify and anchor your entity. Content structured as a FAQ is easier to extract and reformat for an LLM response. This is one of the most accessible GEO levers.
Costs vary depending on the number of templates, CMS and integration complexity. We don't publish a price list, as every project differs. Send us your brief and you'll get a detailed quote within 24h, no commitment.
Ready to turn your pages into rich snippets?
Free schema audit. Rich snippet opportunity report included.
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