A content strategy built in topic clusters.
Pillar pages, topic clusters, editorial calendar, scalable production. We build the editorial ecosystem that ranks on Google AND gets cited by LLMs.
Résultats moyens content
Sur nos derniers projets content actifs.
Chiffres réels mesurés sur des stratégies content actives. Variables selon secteur et autorité de départ.
Why clusters
An isolated article doesn't rank. A cluster does.
Too many agencies produce content one article at a time: 1 brief, 1 article, publish, wait. Result: orphan pages, diluted authority, no internal linking, slow ranking. With LLMs, it's even worse: a single article isn't perceived as a reference.
Our approach: topic clusters. One foundational pillar page + 8 to 15 satellite articles linked together. Google recognizes thematic authority, LLMs identify topic expertise. Result: 73% of organic traffic comes from well-built clusters, not isolated articles.
Content scope
6 levers to scale your content.
- Audit existant
- Topic mapping
- Cluster definition
- Calendar 6 mois
Editorial strategy
Existing content audit, gap identification, editorial positioning, mapping of priority topics over 6 months.
Pillar pages
Foundational reference pages (3000-6000 words) on your strategic topics. The hub all your cluster points to.
Topic clusters
8 to 15 satellite articles per pillar, intelligently linked. Topic authority recognized by Google AND LLMs.
Editorial calendar
6-month plan with briefs, target keywords, intent matching, deadlines. Shared Notion or Trello board.
Editorial production
SEO + GEO friendly writing: Q/A, citable facts, FAQ schemas, E-E-A-T optimization. By humans, not raw GPT.
Refresh & update
Quarterly updates of existing articles: new data, updated schemas, reinforced internal linking. To stay top 3.
Ce qu'on livre
Un calendrier éditorial vivant, partagé.
Tous vos articles dans un Notion partagé : briefs, mots-clés cibles, statuts (Brief, Rédaction, Relecture, Publié), deadlines, performance. Vous voyez votre pipeline éditorial en temps réel.
- Calendrier 6 mois avec briefs détaillés
- Statuts en temps réel (Brief → Publié)
- Mots-clés cibles + intent matching
- Performance par cluster (positions, trafic, conversions)
Mai 2026 · 24 articles planifiés
- Audit SEOComment auditer la vitesse en 5 étapesPublié12 mai
- Audit SEOGuide complet du crawl Screaming FrogEn relecture18 mai
- GEOOptimiser pour Perplexity en 2026Rédaction22 mai
- NetlinkingBacklinks DA40+ : où les trouver ?Brief28 mai
- GEOSchémas Schema.org pour LLMsIdéeJuin
How we proceed
3 phases for content that scales.
Audit & strategy
Audit of existing content (positions, performance, gaps). Keyword and intent research. Mapping of 5 to 10 priority topic clusters with their pillar pages and satellite articles.
- Existing content audit
- 200+ keyword research
- Topic cluster mapping
- 6-month editorial strategy
- Notion/Trello editorial calendar
Initial production
Production of the first 2 to 3 pillar pages + their satellite articles. Internal linking implemented. FAQ and Article schemas deployed. E-E-A-T optimization (authors, expertise, sources).
- 3 pillar pages published
- 20-30 satellite articles
- Complete internal linking
- FAQ + Article schemas
- E-E-A-T author profiles
Production & scale
Monthly editorial production (10 to 30 articles/month depending on ambition). Quarterly refresh of existing articles. Monthly reports with positions, traffic, conversions per cluster.
- 10-30 articles/month
- Quarterly refresh
- Monthly reports
- Continuous optimizations
- New quarterly clusters
Content FAQ
The content questions we get the most.
Depending on the package: starting at 8-10 articles/month (focus on the 1st cluster), scaling to 20-30/month for multi-cluster ambitions, up to 50+/month for e-commerce or multi-country sites. Everything is sized based on your business target and editorial absorption pace.
Yes, by our team of specialized writers. We have a pool of 8 writers (health, legal, B2B SaaS, finance, lifestyle, real estate, food, tech). Each article goes through a strategic brief, writing by sector expert, SEO + GEO review, and client approval before publication. No raw GPT-3 without review.
5 clear KPIs per cluster: (1) positions on target keywords, (2) cluster organic traffic, (3) average time on page, (4) attributed conversions (GA4 + server-side tracking), (5) LLM citations of articles. Numbered monthly dashboard with ROI per cluster.
An editorial structure in 3 levels: (1) a long pillar page on a broad topic (e.g., 'The complete guide to SEO audit'), (2) 8 to 15 satellite articles on specific sub-topics (e.g., 'How to audit speed', 'Auditing toxic backlinks'), (3) cross internal linking between all. Google and LLMs recognize you as a reference on this theme.
Because ChatGPT and Perplexity now refuse to include raw AI content in their responses (E-E-A-T penalizes). And Google doesn't appreciate it either since the Helpful Content Update. We use AI to save time (briefs, research, first drafts) but each article is written/finalized by a human sector expert. That's what makes the difference between an article that ranks and an article ignored.
First positions on long-tail: 6 to 12 weeks after publication. Mid-keyword positions: 4 to 9 months. Top competitive keyword positions: 9 to 18 months depending on competition. Well-linked clusters accelerate: we often see 30-40% position gains vs isolated articles over the same period.
3 possible modes: (1) we take everything in hand (strategy + production + monitoring), (2) we do strategy and coach your internal writers (methodology transfer), (3) hybrid model: we take pillar pages and strategic clusters, your teams produce news. We adapt to your maturity and resources.
Ready to scale your content without inflating costs?
Free content audit. Mapping of your first 3 topic clusters offered.
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