Content strategy

A content strategy built in topic clusters.

Pillar pages, topic clusters, editorial calendar, scalable production. We build the editorial ecosystem that ranks on Google AND gets cited by LLMs.

5,0 sur Google+250 projets livrésDevis sous 24h

Résultats moyens content

Sur nos derniers projets content actifs.

Chiffres réels mesurés sur des stratégies content actives. Variables selon secteur et autorité de départ.

0
Articles publiés / mois
Moyenne sur projets actifs
0
Topic clusters / site
Pillar + 8-15 satellites chacun
0 sem
1ers rankings
Sur la longue traîne, en moyenne
0%
Trafic via clusters
vs articles isolés sur même période
073%

Why clusters

An isolated article doesn't rank. A cluster does.

Too many agencies produce content one article at a time: 1 brief, 1 article, publish, wait. Result: orphan pages, diluted authority, no internal linking, slow ranking. With LLMs, it's even worse: a single article isn't perceived as a reference.

Our approach: topic clusters. One foundational pillar page + 8 to 15 satellite articles linked together. Google recognizes thematic authority, LLMs identify topic expertise. Result: 73% of organic traffic comes from well-built clusters, not isolated articles.

Content scope

6 levers to scale your content.

Stratégie content
  • Audit existant
  • Topic mapping
  • Cluster definition
  • Calendar 6 mois

Editorial strategy

Existing content audit, gap identification, editorial positioning, mapping of priority topics over 6 months.

PILLAR4200 mots

Pillar pages

Foundational reference pages (3000-6000 words) on your strategic topics. The hub all your cluster points to.

Topic clusters

8 to 15 satellite articles per pillar, intelligently linked. Topic authority recognized by Google AND LLMs.

Mai 2026

Editorial calendar

6-month plan with briefs, target keywords, intent matching, deadlines. Shared Notion or Trello board.

Rédaction liveLIVE
1 247 mots~ 6 min lecture

Editorial production

SEO + GEO friendly writing: Q/A, citable facts, FAQ schemas, E-E-A-T optimization. By humans, not raw GPT.

Article mis à jour
Mis à jour le 12 mai
Position : #12 → #3

Refresh & update

Quarterly updates of existing articles: new data, updated schemas, reinforced internal linking. To stay top 3.

Ce qu'on livre

Un calendrier éditorial vivant, partagé.

Tous vos articles dans un Notion partagé : briefs, mots-clés cibles, statuts (Brief, Rédaction, Relecture, Publié), deadlines, performance. Vous voyez votre pipeline éditorial en temps réel.

  • Calendrier 6 mois avec briefs détaillés
  • Statuts en temps réel (Brief → Publié)
  • Mots-clés cibles + intent matching
  • Performance par cluster (positions, trafic, conversions)
notion.so/solentia/calendrier-editorial
Calendrier éditorial

Mai 2026 · 24 articles planifiés

SYNC
Publiés
12
En relecture
5
Rédaction
4
Brief
3
Pipeline éditorial
Cluster · Statut · Date
  • Audit SEO
    Comment auditer la vitesse en 5 étapes
    Publié12 mai
  • Audit SEO
    Guide complet du crawl Screaming Frog
    En relecture18 mai
  • GEO
    Optimiser pour Perplexity en 2026
    Rédaction22 mai
  • Netlinking
    Backlinks DA40+ : où les trouver ?
    Brief28 mai
  • GEO
    Schémas Schema.org pour LLMs
    IdéeJuin

How we proceed

3 phases for content that scales.

01
Phase 01
2 to 3 weeks

Audit & strategy

Audit of existing content (positions, performance, gaps). Keyword and intent research. Mapping of 5 to 10 priority topic clusters with their pillar pages and satellite articles.

  • Existing content audit
  • 200+ keyword research
  • Topic cluster mapping
  • 6-month editorial strategy
  • Notion/Trello editorial calendar
02
Phase 02
8 to 12 weeks

Initial production

Production of the first 2 to 3 pillar pages + their satellite articles. Internal linking implemented. FAQ and Article schemas deployed. E-E-A-T optimization (authors, expertise, sources).

  • 3 pillar pages published
  • 20-30 satellite articles
  • Complete internal linking
  • FAQ + Article schemas
  • E-E-A-T author profiles
03
Phase 03
Ongoing

Production & scale

Monthly editorial production (10 to 30 articles/month depending on ambition). Quarterly refresh of existing articles. Monthly reports with positions, traffic, conversions per cluster.

  • 10-30 articles/month
  • Quarterly refresh
  • Monthly reports
  • Continuous optimizations
  • New quarterly clusters

Content FAQ

The content questions we get the most.

Équipe Content
3 stratèges + 8 rédacteurs
En ligne
Combien d'articles pour ranker en 6 mois ?
8 rédacteurs
Spécialisés par secteur
30 jours
Avant 1ère publication
Posez votre question
  • Depending on the package: starting at 8-10 articles/month (focus on the 1st cluster), scaling to 20-30/month for multi-cluster ambitions, up to 50+/month for e-commerce or multi-country sites. Everything is sized based on your business target and editorial absorption pace.

  • Yes, by our team of specialized writers. We have a pool of 8 writers (health, legal, B2B SaaS, finance, lifestyle, real estate, food, tech). Each article goes through a strategic brief, writing by sector expert, SEO + GEO review, and client approval before publication. No raw GPT-3 without review.

  • 5 clear KPIs per cluster: (1) positions on target keywords, (2) cluster organic traffic, (3) average time on page, (4) attributed conversions (GA4 + server-side tracking), (5) LLM citations of articles. Numbered monthly dashboard with ROI per cluster.

  • An editorial structure in 3 levels: (1) a long pillar page on a broad topic (e.g., 'The complete guide to SEO audit'), (2) 8 to 15 satellite articles on specific sub-topics (e.g., 'How to audit speed', 'Auditing toxic backlinks'), (3) cross internal linking between all. Google and LLMs recognize you as a reference on this theme.

  • Because ChatGPT and Perplexity now refuse to include raw AI content in their responses (E-E-A-T penalizes). And Google doesn't appreciate it either since the Helpful Content Update. We use AI to save time (briefs, research, first drafts) but each article is written/finalized by a human sector expert. That's what makes the difference between an article that ranks and an article ignored.

  • First positions on long-tail: 6 to 12 weeks after publication. Mid-keyword positions: 4 to 9 months. Top competitive keyword positions: 9 to 18 months depending on competition. Well-linked clusters accelerate: we often see 30-40% position gains vs isolated articles over the same period.

  • 3 possible modes: (1) we take everything in hand (strategy + production + monitoring), (2) we do strategy and coach your internal writers (methodology transfer), (3) hybrid model: we take pillar pages and strategic clusters, your teams produce news. We adapt to your maturity and resources.

Let's start

Ready to scale your content without inflating costs?

Free content audit. Mapping of your first 3 topic clusters offered.